Accelerating Go-to-Market for an AI-Enabled Industrial Innovation Startup

Aug 28, 2025

Case Study 3

The Challenge: Navigating Market Entry & Conversion

A seed-funded startup developed AI-enabled products for Fab Operations and Predictive Maintenance. Their challenge was to define a clear go-to-market strategy, establish critical industry partnerships, and convert initial PoCs into long-term customers in a complex industrial landscape.

Our Solution: Strategic GTM & Ecosystem Building

B-2 Advisory.AI developed a robust GTM framework, focusing on:

  • Identifying key target segments and refining product-market fit.

  • Building a network of strategic industry partners (equipment manufacturers, system integrators).

  • Designing a rapid PoC-to-customer conversion methodology.

The Impact: Accelerated Growth & Client Acquisition

  • Accelerated Market Entry: Gained traction in semiconductor and industrial sectors.

  • Strategic Partnerships: Secured key alliances, expanding reach and credibility.

  • High PoC Conversion Rate: Streamlined approach transformed PoCs into recurring revenue and sustained growth.